The Most Famous Wristwatch Art in Sweden

When it talks about Sweden, I’m afraid that all the people think about wristwatch. Indeed, wristwatch has become a symbol of Sweden, which is also the most proud matter for Swedish. Wristwatch has always been bringing numerous commercial opportunities and great honors for Sweden. During the hundreds of years’ development process of the world watch, Swedish wristwatch has ascended on the peak and also has bottomed out. However, relying on their spirit of striving for excellence and enterprising courage, Sweden wears the laurel of wristwatch kingdom on its head firmly. Swedish wristwatch making industry is divided into two categories, and each has a unique relationship with innovation and design. The first category is those iconic brands that enjoy a long history, and many of which has been merged by multinational groups, such as Richemont, LVMH and Swatch group. These kinds of brands all apparently convey its profound historic origins, no matter from design or market strategy. Like Swarovski Crystals, there is no comparability with other crystal pendants. These brands not only keep its original characteristics but also advance with the times; this concept has become the key point of brand design. Even if they conduct innovation in products, it is only confined to watch dial, polishing or graduated dial adjustment. Moreover, the upgrading of their products needs more than 10 years. Many brands at first rose to fame because of its innovative spirit. Even the products of today, the common functions of a wristwatch are all the crystallization of predecessors’ research. And many of these brands still depend on their few old competitive products, In this industry, traditionalists play a dominant role. On the one hand, they closed the doors on those newcomers; on the other hand, they have the big company as their solid backing. Whether a brand would go on the road that stands still and refuses to make progress is decided by this. Although it is very difficult to stand out from famous Swiss watch brands, during the past ten years, a stream of emerging power glows infinite vitality. They are dedicated to producing outstanding products in its true sense, such as Urwerk, MCT. Different from those old brands, these emerging brands not only pay attention to design but also innovation, the conception reflects in all aspects of brands’ operating. More and more people fix their eyes on these brands; the most important is that they all deserve this retrospect. These small brands founders are a group of people who run their insights through brands consistently. “Only gathering the products, market and advertisements together can we interpret brand best”, a manager said. Yvan Arpa once remolded Hublot boldly, and also applied geometry figure to wristwatch, which exploded to another galaxy suddenly. Consequently, we cannot look down on those emerging brands, just like we cannot make light of people who sell discount beads, but not jewelry tycoon. Even though the two categories develop in the environment of tit-for-tat, there is still a brand which sums all the benefits up, that is Harry Winston. Its extraordinary mechanical process wins the applause of the traditionalists; in the meanwhile, its image with modern feeling also captures the hearts and minds of avant-garde enthusiasts.

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