Corporate branding – its presence and importance

Corporate branding – its presence and importance

Brand equity can be transferred to other products as well. This can be seen in the case of VW buying the Skoda. Before VW took over Skoda’s sales were declining but in recent years Skoda has improved and its sales has gone up as well due VW’s transferred its brand equity to Skoda. G.M motors…

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Global brand’s world of fashion is taking over by storm

Global brand’s world of fashion is taking over by storm

The Fashion Industry has become extremely powerful today. Every individual wants to have their name synonymous to fashionable. The rate at which the fashion industry has grown has seen a number of designers creating the best brands and providing the people with the best creations too. Almost everyone right from a young kid to a…

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The Most Famous Wristwatch Art in Sweden

The Most Famous Wristwatch Art in Sweden

When it talks about Sweden, I’m afraid that all the people think about wristwatch. Indeed, wristwatch has become a symbol of Sweden, which is also the most proud matter for Swedish. Wristwatch has always been bringing numerous commercial opportunities and great honors for Sweden. During the hundreds of years’ development process of the world watch, Swedish…

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