Month: August 2023
![Corporate branding – its presence and importance](https://www.referetech.com/wp-content/uploads/2024/02/images-6.jpg)
Corporate branding – its presence and importance
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Brand equity can be transferred to other products as well. This can be seen in the case of VW buying the Skoda. Before VW took over Skoda’s sales were declining but in recent years Skoda has improved and its sales has gone up as well due VW’s transferred its brand equity to Skoda. G.M motors…
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